Digital transformation is impacting nearly every industry and aspect of our lives. At this time of year, when our thoughts and actions turn toward giving, I want to show how digital giving is improving people’s lives around the world.
Digital Giving Data Points
According to the 2016 Global NGO Online Technology Report, published jointly by the Public Interest Registry and Tech for Good, online donations continue to lead the philanthropy industry.
• 77 percent of Millennials, 66 percent of GenXers, and 54 percent of Baby Boomers prefer to donate to charities online.
• Millennials are most inspired to give by social media, while Gen Xers and Baby Boomers are more influenced by email.
• 95% of NGOs worldwide have a Facebook page; 83% have a Twitter profile; and 40% are active on Instagram.
Source: Global NGO Online Technology Report, Public Interest Registry and Tech for Good, 2016.
Cisco: A Culture of Giving
Cisco has always had a culture of giving as can be seen by perusing the company’s Corporate Social Responsibility site. This year alone, through the company’s generous Time2Give program, we volunteered more than 370,000 hours of time and donated over $13 million to causes around the world. For the eleventh year in a row, Cisco won the annual Second Harvest Food Bank’s 48-hour Virtual Race with $244,000 in employee giving. These funds will provide more than 470,000 meals to families in need. Since 2006, Cisco’s total giving to Second Harvest equals $12 million ($7.4 million from employee donations and $4.6 million in matched funds). Since 1994, Cisco has given $19.7 million which equates to about 39 million meals.
And, I’m proud to say that the Cisco Digitization Office was the top organization again this year in donating to Cisco’s annual Be the Bridge campaign. Be the Bridge is Cisco’s signature employee giving campaign that builds on the company’s decades-long commitment to supporting communities around the world. Employees can give to more than 1900 organizations worldwide. Every dollar makes a difference as employees are encouraged to access the Cisco Foundation match to multiply the impact of their gifts.
When it comes to digital giving, the Cisco Networking Academy has changed lives, businesses, and economies with IT education for 20 years across 180 countries. More than IT skills training, Cisco Networking Academy is a community whose members are the students, educators, and business leaders shaping the future. The academy has served almost 8 million students. And 70% of people who complete advanced courses obtain new or better jobs, take on increased responsibilities, and earn higher pay. If Cisco Networking Academy has changed your life, you can share your story with the hashtag #NetAcad20